About SplitTestLabSplitTestLab offers creative services for landing page optimization. We create three variations of any page on your website that test different headlines, copy, designs, offers and incentives. It’s fast and easy, and transparent to visitors to your site. Just approve the variations, drop in code on your original page, and watch the challenger variations perform against your original page. You’ll see your conversion rates improve—guaranteed! What is landing page optimization and split testing?It’s how you test an unlimited number of variables simultaneously on your website and learn what works best. Take a sign up form on your website, for example. You can test many different headlines, blocks of copy, visuals, offers, incentives–simultaneously. The testing is transparent; visitors to your site aren’t aware of it. But their responses, their actions, tell you what works and what doesn’t. No technical resources are required for testing.All of the technical application necessary for testing lies outside of your IT infrastructure, making it easy to get tests up and running on your site in a couple of hours–with little or no IT resources. A small amount of JavaScript code is added to the page, and servers store the content options and rules for your test. How We WorkWe begin each project with an assessment of your website, discussing ideas to drive more traffic, improve conversion rates and decrease user acquisition cost. We discuss the options for testing and development that best suit your analytics and budget. We do all the heavy lifting to create and execute the campaigns. You approve campaigns and simply drop code onto your pages. Then our team and technology go to work. You’re able to track the impact by logging onto your dashboard. You pay a one-time fee for the service, and own all of the creative variations which you can later code onto your site when you pick the winning creative test. Our TeamOur creative services require deep artistic and scientific resources. Our full-time staff includes copywriters, developers, designers, engineers, project managers and search engine marketing specialists. Our designers and writers learn in real-time what works and drives sales. And our technology people, our scientists, have worked in big roles at multivariate technology providers, and are sought-after leaders in the emerging landing page optimization industry. We also have creative resources that no one else has—LifeTips.com, our sister company. With a pool of more than 500 of the web’s best, most seasoned freelance writers with expertise in a plethora of industries. And our President and Founder Byron White has been a pioneer of online marketing since the web was in diapers. You’ll find him speaking at the industry conferences.
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Ian Ayers Interview
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Listen to an interview with Byron White, our President and Ian Ayers, author of Super Crunchers.
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