How does your program work?

Step 1: Website Audit

We dive right into your business, review your website analytics, analyze your current website architecture and discuss the competition. We uncover opportunities and come up with a testing strategy. And then we surface with recommendations on how to improve conversion rates, decrease user acquisition cost and increase sales.

Step 2: Select Landing Page

As part of our solution, we'll review your analytics and discuss the best page to select for testing. We look for pages with the high traffic necessary for test sampling. And we find the page that can benefit most from our service.

Step 3: Approve Content Creation

We create 3 alternative pages to test with fresh copy, design and the simplicity and clarity that motivate action. All creative is approved by you. Each variation tests a different path to conversion enhancement. The test pages are compared with your existing page, so you can track the conversion variance.

Step 4: Deploy Tests

Our engineers compile the tests on the technology platform you select. We often use the free Google Website Optimizer testing technology, which is easy to set up and deploy. All of the technical application necessary for testing lie outside of your IT infrastructure, making it easy to get tests up and running on your site in a couple of hours–with little or no IT resources. A small amount of JavaScript code is added to the page, and servers store the content options and rules for your test campaigns.

Step 5: Guaranteed ROI

You simply log on to your campaign management console to see the results of the mixes and optimal combinations that maximize conversions and sales. Conversions on your original page are compared to the 3 test variations. And we guarantee measurable improvement as part of our service.

Ian Ayers Interview

Listen to an interview with Byron White, our President and Ian Ayers, author of Super Crunchers.